Do you know the story of the shop named "White Horse" that became a massive success simply by having a black horse painted on its door?
UNIQLO was also originally supposed to be registered with a "C" instead of a "Q," but it became a "Q" due to a clerk's mistake. And look how that turned out.
Question: It evokes a certain sense of wonder and unexpectedness, doesn't it?
There is a huge common thread here in that they both started from a mistake.
It is just like the secret origin stories behind the birth of Champagne, the tradition of eating eel on the Day of the Ox, or the rise of the 100-yen shop.
Curiously enough, if you purposely make a mistake intending to boost sales, it never works. Yet, when a genuine mistake happens, a fluke of a result can lead to unbelievable sales.
However, I believe everything must start with quality first.
If the quality is roughly equal, a naming or presentation choice can make a world of difference. But if the quality is inferior, people will just look at it and say, "They can't even spell correctly—no wonder it's bad."
If the quality is roughly equal, a naming or presentation choice can make a world of difference. But if the quality is inferior, people will just look at it and say, "They can't even spell correctly—no wonder it's bad."
For us, we ensure our quality is absolutely flawless, and then we are left wondering, "Why isn't it selling?" In the end, though, I suppose much of it comes down to a trick played by God.
Goddess of Fortune, smile upon me!
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